Syncrude Canada Ltd. 2004 Sustainability Report
Social Performance

Social Performance

SYNCRUDE IS A LEADER in establishing and nurturing productive relationships with people inside and beyond our plant gates. These include employees, contractors, local community residents, educators, Aboriginal communities, governments, advocacy groups, non-governmental organizations, industry, suppliers and the public-at-large. We believe the best success is shared, which is why we work with others toward mutual aims.

Stakeholder Consultation and Engagement

Flowchart: Stakeholder Relationships

Syncrude continuously engages external stakeholders to learn about their diverse needs and to shape decisions that will ensure the long-term sustainability of our business. Toward this, we employ a consultation strategy that is based on stakeholder relevance and impact.

Consultation Process

Syncrude’s stakeholder consultation processes reflect our consultation principles (view them at www.syncrude.com/ community) and are determined by a two-way discussion with each identified stakeholder group. The processes are both formal and informal. The frequency of engagement varies and is largely directed by the subject of the consultation. Subjects typically include regulatory applications; proposed operational changes and concerns, and their impacts on the community, the environment or traditional land uses; community development; employment; and business development.

Our stakeholder engagement cycle helps us understand the concerns and beliefs stakeholders have about potential impacts of proposed Syncrude activities on the stakeholder group.

Syncrude and our stakeholders jointly develop and agree on an action plan with respect to identified issues. In this process, it is important for Syncrude and the stakeholder to:

  • Jointly review each of the identified key concerns/issues provided by the stakeholder;
  • Identify which issues may have been a direct or indirect impact from Syncrude’s operations;
  • Identify which issues are not a direct or indirect impact from Syncrude’s operations; and
  • Identify various actions, initiatives or projects Syncrude and the stakeholder can work jointly on to address the identified issues.

The ultimate product of the consultation process is typically a document outlining the key concerns, the areas that Syncrude has worked to resolve and areas that have not been resolved. Syncrude regularly meets with stakeholders to review concerns and action plans.